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How does an advertising agency run its business?

2026-01-12 12:24:26 educate

How advertising companies run their business: hot spot analysis and structured strategies across the entire network

In the era of information explosion, how can advertising companies run their business efficiently? Combining the hot topics and hot content across the Internet in the past 10 days, we have sorted out the following structured data and strategies to help advertising companies accurately capture business opportunities.

1. Analysis of hot topics on the Internet in the past 10 days

How does an advertising agency run its business?

hot topicsheat indexRelated industries
AI technology application95Technology, education, medical
New energy vehicles88Automobile, environmental protection, energy
Live delivery85E-commerce, retail, beauty
Health and wellness82Medical, food, fitness
metaverse concept78Games, social, virtual reality

2. Four core strategies for advertising companies to run their business

1. Hot spot marketing

Combined with popular topics, we can customize advertising plans related to hot topics for customers. For example, for the hot spots of "AI technology application", AI product promotion plans can be designed for technology companies.

2. Accurate customer portraits

IndustryCustomer needsadvertising form
E-commerceImprove conversion rateShort video advertising, live streaming of goods
educationbrand exposureInformation flow advertising, KOL cooperation
medicalUser trustPopular science content and authoritative endorsement

3. Multi-channel coverage

Choose appropriate channels based on target customer groups:

  • Young people: Douyin, Bilibili, Xiaohongshu
  • Business crowd: WeChat Moments, LinkedIn
  • Public groups: Baidu information flow, TV stations

4. Data-driven optimization

indicatorOptimization directionTool recommendations
click rateCreative optimizationA/B testing tools
conversion rateLanding page optimizationHeat map analysis
ROIChannel adjustmentattribution analysis

3. Practical case reference

A certain beauty brand took advantage of the hot spot of "live streaming to bring goods" to achieve performance growth through the following strategies:

stageactionEffect
warm-up periodShort video plantingExposure +200%
outbreak periodHead anchor cooperationGMV exceeded 5 million in a single game
continuation periodAmateur live broadcast matrixROI increased to 1:3.5

4. Forecast of future trends

Based on the current evolution of hot topics, it is recommended that advertising companies focus on the following areas:

  • virtual digital human marketing
  • Private domain traffic operation
  • ESG related communication
  • Cross-border overseas business

Summary:Advertising companies need to be "hot-spot-sensitive, data-driven, channel-accurate, and case-endorsed" when running their business. Only through structured analysis of market hot spots and formulating scientific business expansion strategies can we stand out from the competition.

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