How advertising companies run their business: hot spot analysis and structured strategies across the entire network
In the era of information explosion, how can advertising companies run their business efficiently? Combining the hot topics and hot content across the Internet in the past 10 days, we have sorted out the following structured data and strategies to help advertising companies accurately capture business opportunities.
1. Analysis of hot topics on the Internet in the past 10 days

| hot topics | heat index | Related industries |
|---|---|---|
| AI technology application | 95 | Technology, education, medical |
| New energy vehicles | 88 | Automobile, environmental protection, energy |
| Live delivery | 85 | E-commerce, retail, beauty |
| Health and wellness | 82 | Medical, food, fitness |
| metaverse concept | 78 | Games, social, virtual reality |
2. Four core strategies for advertising companies to run their business
1. Hot spot marketing
Combined with popular topics, we can customize advertising plans related to hot topics for customers. For example, for the hot spots of "AI technology application", AI product promotion plans can be designed for technology companies.
2. Accurate customer portraits
| Industry | Customer needs | advertising form |
|---|---|---|
| E-commerce | Improve conversion rate | Short video advertising, live streaming of goods |
| education | brand exposure | Information flow advertising, KOL cooperation |
| medical | User trust | Popular science content and authoritative endorsement |
3. Multi-channel coverage
Choose appropriate channels based on target customer groups:
4. Data-driven optimization
| indicator | Optimization direction | Tool recommendations |
|---|---|---|
| click rate | Creative optimization | A/B testing tools |
| conversion rate | Landing page optimization | Heat map analysis |
| ROI | Channel adjustment | attribution analysis |
3. Practical case reference
A certain beauty brand took advantage of the hot spot of "live streaming to bring goods" to achieve performance growth through the following strategies:
| stage | action | Effect |
|---|---|---|
| warm-up period | Short video planting | Exposure +200% |
| outbreak period | Head anchor cooperation | GMV exceeded 5 million in a single game |
| continuation period | Amateur live broadcast matrix | ROI increased to 1:3.5 |
4. Forecast of future trends
Based on the current evolution of hot topics, it is recommended that advertising companies focus on the following areas:
Summary:Advertising companies need to be "hot-spot-sensitive, data-driven, channel-accurate, and case-endorsed" when running their business. Only through structured analysis of market hot spots and formulating scientific business expansion strategies can we stand out from the competition.
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