What brands does Woodpecker own?

What brands does Woodpecker own?

In recent years, Woodpecker Group, as a well-known domestic clothing company, has occupied an important position in the market with its diversified brand layout and continuous innovation. The following is a detailed introduction to the main brands of Woodpecker Group, as well as related topics that have been hotly discussed on the Internet recently.

1. List of brands owned by Woodpecker Group

2. Correlation analysis of recent hot topics

1.Cardile crocodile joint model detonates social platforms
In the past 10 days, the joint sweatshirt launched by Cartier Crocodile and the domestic animation "Nezha: The Devil Boy Comes into the World" has been on the hot search on Weibo. The related topic has been read more than 200 million times. Consumers commented that its "design combines national fashion elements with practicality."

2.Montagut technology wins industry awards
At the 2023 China Textile Innovation Annual Conference, Montagut's "Ice Knitting Technology" won the Science and Technology Innovation Award. The number of likes on the relevant Zhihu discussion post exceeded 12,000, and professional bloggers called it "redefining summer comfort."

3.PLAYBOY underwear line sales data are eye-catching
Double Eleven pre-sale data shows that the pre-sale volume of PLAYBOY's seamless underwear set in China reached 120,000 pieces, and the related evaluation videos on Douyin have been played more than 50 million times.

3. Analysis of brand matrix strategy

4. Consumer survey data feedback

According to the recent "2023 Chinese Clothing Brand Awareness Survey Report":
- Woodpecker brand awareness reaches 78% among 35-50 year olds
- Cardile Crocodile’s online repurchase rate increased by 23% year-on-year
- The average annual consumption of Montagut VIP customers exceeded 20,000 yuan
- PLAYBOY rises to the top 15 in Generation Z’s preference ranking

5. Future development direction

Woodpecker Group recently revealed that it will“Multi-brand collaborative development”Strategy, focus on promoting:
1. Establish a shared design R&D center
2. Integrate supply chain digital management system
3. Explore the cross-brand redemption mechanism for member points
4. Increase investment in sustainable fashion technology

Note: The statistical period of the above data is from November 1 to November 10, 2023. The data sources include mainstream social platforms such as Weibo, Douyin, Xiaohongshu and third-party monitoring agencies.