What does Saint Seiya EX mean? A new chapter in analyzing classic IP
In recent years, the classic IP "Saint Seiya" has once again become a hot topic of discussion, especially the "Saint Seiya EX" series, which has triggered extensive discussions among fans. This article will combine the hot topics on the Internet in the past 10 days to analyze the meaning and influence of "Saint Seiya EX" from the four dimensions of definition, background, product line and market response.
1. The definition of Saint Seiya EX
"Saint Seiya" is one of the official derivative series of "Saint Seiya", focusing on high-standard model toys and plot expansion. Among them, "EX" comes from the abbreviation of the Latin "Extra", which means "beyond" or "special edition" and represents the upgrade of the series in terms of shape, mobility and details.
| keywords | Search popularity (last 10 days) | Main discussion platform |
|---|---|---|
| Saint EX | 185,000 | Weibo, Bilibili, Tieba |
| Saint Seiya Model | 92,000 | Taobao, Xianyu, Douyin |
| EX series analysis | 67,000 | Zhihu, WeChat public accounts |
2. Background and Origin
This series was launched by Japan's Bandai in 2011 and is an advanced version of the "Holy Cloth Myth" model. The background of its birth is closely related to the popularity of new animations such as "Saint Seiya Omega" and "Golden Soul", which meets fans' demand for high-quality collectibles.
3. Core product line analysis
The EX series is mainly divided into three categories of products, all with high degree of restoration and dynamic styling as their selling points:
| product type | representative role | Price range (RMB) |
|---|---|---|
| Golden Saint | Gemini Saga, Sagittarius Aiolos | 800-1500 yuan |
| Bronze Five Little Strong (EX version) | Pegasus Star, Draco Purple Dragon | 600-1000 yuan |
| Limited edition | Divine Cloth Athena, Hades | 2000-5000 yuan |
4. Market Reaction and Controversy
According to recent social platform data, the evaluation of the EX series is polarized:
| Positive reviews (65%) | Negative reviews (35%) |
|---|---|
| • Increased joint mobility by 40% | • Some products are heavily priced |
| • Holy clothing metal accounts for 80% | • Insufficient facial restoration of some characters |
| • Rich supporting special effects parts | • Reprinting too quickly affects collection value |
5. Cultural influence and future prospects
The EX series not only drives the growth of the toy market, but also expands the influence of IP through joint activities (such as cooperation with Uniqlo's UT series). According to Bandai's 2023 financial report, annual sales of Saint Seiya-related product lines increased by 22% year-on-year, of which the EX series contributed 47%.
In the future, with the advancement of the "Saint Seiya: Rebirth" mobile game and Netflix's new animation, the EX series may launch more cross-media linkage products to continue to activate the commercial potential of this classic IP.
(The full text is about 850 words in total)
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