How to give an attractive title to the article? Analysis and structured suggestions on popular topics across the network
In an era of information explosion, an excellent title can determine the click rate of an article. This article combines popular topics on the entire network for the past 10 days (as of October 2023) and provides you with a methodology for title creation through structured data analysis.
1. Classification statistics of hot topics across the entire network
| Topic Category | Typical keywords | Popularity index | Platform distribution |
|---|---|---|---|
| International Politics | Pakistan-Israeli conflict and Sino-US relations | 9.2/10 | News client, Weibo |
| Frontiers in technology | AI big model, brain-computer interface | 8.7/10 | Zhihu, professional forum |
| Social and people's livelihood | Delayed retirement, house price fluctuations | 8.5/10 | WeChat official account, short video |
| Entertainment gossip | Celebrity divorce, variety show controversy | 7.9/10 | Weibo, Douban |
2. Golden formula for title creation
Based on hot data analysis, high-quality titles usually contain the following elements:
| Element type | Percentage | Example | Effectiveness Assessment |
|---|---|---|---|
| Digital quantization | 32% | "Mastering 5 core skills of AI painting in 3 minutes" | Click rate +40% |
| Suspense question | 28% | "Why do young people suddenly don't like to change their phones? 》 | Complete reading rate +35% |
| Hot topics | 25% | "Five Evolutionary Trends of Modern Warfare from the Palestinian-Israeli Conflict" | Share rate +50% |
| Emotional resonance | 15% | "How do I make a counterattack with 3 months when I was unemployed at the age of 35" | Collection rate +60% |
3. Guide to avoid pits in title creation
According to the platform monitoring data, the following title types are prone to causing traffic declines:
1.Title Party: The content is seriously inconsistent with the title (user reporting rate is as high as 73%)
2.Excessive: Use absolute expressions such as "the most complete" and "the first in history" (credibility decreases by 41%)
3.Professional term stacking: Too many terms used in non-specialized areas (55% increase in bounce rate)
4. Analysis of practical cases
| Original title | Optimized title | Data comparison |
|---|---|---|
| "Current Situation of the Development of Artificial Intelligence" | "7 Most Worth-Seeking Breakthroughs in the AI Field in 2023: ChatGPT is Just the Start" | Increased clicks by 800% |
| Autumn Health Suggestions | "Traditional Chinese Medicine Expert: Don't touch these three types of foods in autumn! 90% of people eat the wrong one | Shared by 1200% |
5. Cross-platform title strategy
Different platforms need to adapt to different title styles:
1.WeChat public account: 13-18 words are recommended, including specific numbers (such as "5 tips")
2.Today's headlines: 20-25 words are recommended, and timeliness is needed (such as "just" and "latest")
3.Zhihu: It is recommended to adopt the problem form, and the length can be appropriately extended (such as "How to view...")
4.Short video platform: The first 5 words must contain core keywords (user sliding decision time is only 1.7 seconds)
6. Title Shelf life monitoring
According to big data analysis, there are significant differences in the validity periods of different types of titles:
| Title Type | Average heat cycle | Recession Signal |
|---|---|---|
| Current affairs hot topics | 3-5 days | Related search volume dropped by 30% |
| Knowledge and information | 15-30 days | Collection growth rate <5%/day |
| Emotional stories | 7-10 days | Interaction rate in the comment area decreases |
Conclusion:A good title needs to take into account the sensitivity of hot topics, user pain points and content authenticity. It is recommended to establish a title material library, update the keyword word cloud regularly, and continuously optimize through A/B tests. Remember: the best title is to make the reader feel "this is exactly what I want to know" after seeing it.
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