How to create a Taobao store sign
When opening a store on Taobao, the store sign is the first threshold to attract customers. An exquisite signboard can not only enhance the store's image, but also increase customers' trust. So, how to get a Taobao store sign? This article will give you a detailed introduction to the steps and techniques for making Taobao store signs, as well as recent hot topics and hot content to help you run your store better.
1. Basic requirements for Taobao store signs

Taobao store sign (also called store sign) is a banner image on the top of the store, which usually includes the store name, logo, promotional information, etc. The following are the basic requirements for Taobao store signs:
| Project | request |
|---|---|
| Size | Width: 950px (or 990px), Height: 120px-150px |
| Format | JPG, PNG or GIF (dynamic store sign) |
| file size | It is recommended not to exceed 200KB |
| content | Store name, logo, promotional information, contact information, etc. |
2. Steps to make a Taobao store sign
1.Design store recruitment content: Determine key content such as store name, logo, promotional information, etc., and ensure that the information is concise and clear.
2.Choose a design tool: You can use Photoshop, Canva, Maker Post and other tools to design shop signs. If you are a novice, it is recommended to use the "Wangpu Decoration" tool officially provided by Taobao.
3.Design shop style: Choose a style based on store positioning, such as simple, retro, cartoon, etc. Color matching should be in line with the brand tone.
4.Upload store promotion: Log in to Taobao Seller Center, enter the "Store Decoration" page, and upload the designed store sign pictures.
5.Preview and publish: Preview the effect after uploading, and click publish after confirming it is correct.
3. Recent hot topics and hot content
The following are the hot topics and content on the Internet in the past 10 days for your reference:
| hot topics | heat index | Related fields |
|---|---|---|
| 618 Shopping Festival warm-up | ★★★★★ | E-commerce, promotion |
| The rise of national fashion brands | ★★★★☆ | fashion, brand |
| The new trend of short video to bring goods | ★★★★☆ | Social e-commerce, marketing |
| Green packaging attracts attention | ★★★☆☆ | Environmental protection, logistics |
4. Taobao store sign design skills
1.Highlight brand elements: The store name and logo should be clearly displayed in the store sign to enhance brand recognition.
2.concise and clear: Avoid too much information and focus on promotions or core selling points.
3.Harmonious color matching: Choose a color that is consistent with the store’s style and avoid colors that are too dazzling.
4.Dynamic effects: If possible, you can use GIF dynamic store signs to attract customers’ attention.
5. Frequently Asked Questions
Q: Can Taobao store signs be changed at any time?
A: Yes, Taobao store signs can be changed at any time, but it is recommended not to change them frequently to avoid affecting customer experience.
Q: Do I need to pay for store design?
A: You can use free tools to design it yourself, or you can hire a professional designer to design it for a fee.
Q: How long does it take for store recruitment review?
A: Generally, it takes effect immediately after uploading without review.
6. Summary
Taobao store signage is an important part of the store's image. A good store sign can effectively increase customers' click-through rate and trust. Through the introduction of this article, I believe you have mastered the methods and techniques of making Taobao store signboards. Combined with recent hot topics, you can design more attractive store signs to attract traffic to your store.
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