What plaid shirts are popular this year? Analysis of popular trends across the network in the past 10 days
As a classic fashion item, plaid shirts set off a new trend every year. Based on the hot search data on the entire network in the past 10 days, e-commerce platform sales and social media discussion popularity, we have compiled the trend of plaid shirts in 2023 and presented them clearly to you with structured data.
1. Top 5 styles of plaid shirts
| Ranking | Style name | Popular elements | Hot search index | Representative Brand |
|---|---|---|---|---|
| 1 | American retro red and black grid | oversize cutting/aging craftsmanship | 98,000 | Ralph Lauren, Urban Outfitters |
| 2 | Japanese fine houndstooth | Small lattice/blend material | 72,000 | GU, Uniqlo |
| 3 | Scottish classic green grid | Wool blend/traditional pattern | 65,000 | Burberry, Harris Tweed |
| 4 | Korean candy color small grid | Macaron color/short design | 59,000 | Chuu, Stylenanda |
| 5 | Deconstructive asymmetric grid | Color block design/special hem | 43,000 | Balenciaga, Vetements |
2. Analysis of material and process trends
According to sales data of e-commerce platforms, the material selection of plaid shirts this year showed obvious differentiation:
| Material Type | Percentage | Features | Applicable scenarios |
|---|---|---|---|
| Pure cotton | 42% | Good breathability/wrinkle easily | Daily leisure |
| Cotton-linen blend | 28% | Natural wrinkles/superbent | Literary style |
| Wool blend | 18% | Warm/high-end | Workplace commuting |
| Recycled fiber | 12% | Environmentally friendly/strong draping feeling | Fashionable outfits |
3. Celebrity sales effect data
In the past 10 days, the following celebrities’ plaid shirt outfits have triggered a wave of imitation:
| Celebrity name | Dressing style | Search volume increase for the same model | Sales platform |
|---|---|---|---|
| Wang Hedi | American work clothes red and black | 320% | Xiaohongshu/Tiktok |
| Yu Shuxin | Candy Pink Purple Chess Board Grid | 290% | Weibo/Taobao |
| Bai Jingting | Japanese gray-blue fine grid | 210% | Dewu/JD.com |
4. Suggestions for dressing scenes
According to the evaluation data of fashion bloggers, the matching plan of plaid shirts in different scenarios has received the highest praise:
1.Workplace outfits: Choose medium-sized Scottish checkered with solid turtleneck sweater and straight-leg pants, and pay attention to the color not exceeding three types.
2.Campus Leisure: Oversize style is paired with cycling shorts or denim skirts, with sneakers and baseball caps, focusing on creating a lazy feeling.
3.Dating dress: A candy-colored small plaid shirt is used as the inner layer, a knitted vest on the outside, and a white A-line skirt on the lower body, which is full of sweetness.
5. Comparison of purchasing channels
| Platform Type | Price range | Hot products monthly sales | Return rate |
|---|---|---|---|
| Fast fashion brand store | RMB 150-400 | 8500+ | 12% |
| Designer Collection Store | RMB 600-2000 | 1200+ | 6% |
| Second-hand trading platform | RMB 50-300 | 4300+ | 18% |
Conclusion:The plaid shirt trend in 2023 is showingRetro trends coexist with innovative designFeatures. Whether it is the classic American tooling plaid or the deconstructed design that subverts traditional, you can find the corresponding audience. It is recommended that consumers choose the most suitable style and matching plan based on their own style and actual needs.
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