What’s going on in 2017: Analysis of hot topics and content on the Internet in the past 10 days
With the arrival of 2017, the "Year of the Rooster" has become the focus of heated discussions across the Internet. This article combs through the hot topics in the past 10 days (assumed to be January 1 to January 10, 2017), combined with structured data analysis, to help you understand the hot content related to "chicken" in 2017.
1. 2017 Year of the Rooster theme hot search list
| Ranking | keywords | Search volume (10,000) | Related hot spots |
|---|---|---|---|
| 1 | Year of the Rooster mascot | 325.6 | CCTV Spring Festival Gala mascot |
| 2 | Year of the Rooster | 278.4 | Twelve zodiac signs fortune |
| 3 | Year of the Rooster commemorative coins | 196.7 | Central Bank Issuance Announcement |
| 4 | Year of the Rooster Couplets | 158.2 | Spring Festival cultural customs |
| 5 | Baby names for the Year of the Rooster | 132.5 | Newborn Name Trends |
2. In-depth interpretation of cultural phenomena in the Year of the Rooster
1.Zodiac culture craze: The sales of Year of the Rooster-themed products increased by 47% year-on-year, among which cultural and creative products (such as the "Golden Rooster's Dawn" series on Taobao in the Forbidden City) and food gift boxes (chicken-shaped pastries) were the most popular.
2.The evolution of Internet buzzwords: "Chicken you are so beautiful" and other homophonic memes have been viewed more than 500 million times on short video platforms, reflecting the young group's innovative interpretation of traditional culture.
| platform | Topics related to the Year of the Rooster | Participation |
|---|---|---|
| #鸡年大吉# | 128,000 discussions | |
| Douyin | Year of the Rooster Dress Up Challenge | 320 million plays |
| Station B | Year of the Rooster ghost animal video | The cumulative play volume of TOP10 is 9.8 million |
3. "Chicken" encounter in the economic field
According to financial media monitoring, listed companies related to "chicken" have performed outstandingly recently:
| Stock code | Company name | Increase in January | Conceptual association |
|---|---|---|---|
| 002458 | Yisheng shares | +18.7% | poultry breeding |
| 600975 | New Ng Fung | +12.3% | chicken supply |
| 300761 | Lihua Co., Ltd. | +9.8% | Yellow feather chicken breeding |
4. New trends in health and wellness
The "Health Preservation Rules for the Year of the Rooster" proposed by traditional Chinese medicine experts have attracted attention:
1.Wake up in the morning and imitate the crowing of the cock: It is recommended to get up at 5-7 o'clock to follow the Yang Qi to grow hair.
2.Food supplement recommendations: Search volume for black-bone chicken soup increased by 210%
3.Exercise advice: The "Golden Rooster Independence" pose that imitates the stretching of a rooster has become popular
| health care items | attention index | main audience |
|---|---|---|
| Chicken gizzard diet therapy | 85.6 | Women aged 35-50 |
| Rooster shape aerobics | 72.3 | square dance group |
| Year of the Rooster ward off evil ornaments | 68.9 | Newborn parents |
Conclusion:2017 is the Year of the Rooster in the Lunar Calendar. From cultural heritage to economic phenomena, from online carnivals to health concepts, the "rooster" element has penetrated into all levels of society. Data shows that compared with the previous Year of the Rooster (2005), this zodiac craze shows stronger cross-border integration characteristics, reflecting the new vitality of traditional culture in the mobile Internet era.
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